We EMBODI the Future of Patient Care

Our Core Values

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Get It Done

We stick to our promises, no exceptions. Our team and our clients can always count on us to deliver.

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Lead With Compassion

Whether it’s our clients, end users, or teammates, we truly want everyone to win.

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Aim For Impact

It’s not just a job to us, we are in business to bring real, meaningful changes to healthcare, a real impact on people.

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Stronger Together

We recognize that we may be strong alone, but we’re stronger together as a team, and as a community.

EMBODI the Why — Our Story, Your Impact

Meet the Team

Dr. Jay Greenstein

CEO & Founder
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Jena Etnoyer-Slaski

Director of Research and Innovation
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Manal El Ayachi

Digital Marketing Specialist
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Jake Harris

Technical Architect
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Rob McDonald

Strategy and Product Advisor
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Jacob Dedman

Full-Stack Developer
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EMBODI’s Scientific Advisory Board

Robert (Bob) Topp, RN, PhD

Robert (Bob) Topp has over 35 years of experience in academia as an endowed research chair and Associate Dean for Research at several universities...
Learn more

Dr. Jessica Irons

Dr. Jessica Irons is a Professor of Psychology at James Madison University. Dr. Irons is an Experimental Health Psychologist with primary expertise...
Learn more

Newsletter

Your Practice’s Secret Weapon (Straight to Your Inbox)

 

The EMBODI newsletter delivers bite-sized brilliance straight to your inbox—tips, tricks, and strategies to grow your practice and keep your patients (and you!) smiling.

Jena Etnoyer-Slaski, M.S.Ed., ATC

Director of Research, Innovation, & Client Success
Jena is the Director of Research, Innovation, & Client Success for EMBODI and also serves as the Director of Research and Innovation for the Kaizo Clinical Research Institute. With over a decade of experience as a Certified Athletic Trainer and extensive expertise in clinical research management, she brings a unique blend of patient-centered care, scientific rigor, and strategic leadership to her roles. At KCRI, Jena leads multi-disciplinary studies on injury prevention, product efficacy, and patient-reported outcomes. She has authored and co-authored numerous peer-reviewed publications and has presented at national and international conferences, advancing best practices in musculoskeletal care and rehabilitation. At EMBODI, Jena oversees client success and strategic partner management, ensuring human-centered design remains at the forefront of innovation. She also supports product development, research integration, and customer experience initiatives that empower providers and enhance patient outcomes. Jena earned her Bachelor of Science in Kinesiology with an Athletic Training emphasis from Penn State University and her Master of Science in Education from Old Dominion University. She is a Certified Athletic Trainer and holds certifications in American Red Cross Professional Rescuer, Basic Life Support for the Health Care Provider, and CPR/AED.

Manal El Ayachi

Digital Marketing Specialist
Manal has been deeply rooted in the marketing world since earning her bachelor’s degree, driven by a genuine passion for creativity, storytelling, and strategic thinking. As the Digital Marketing Specialist at EMBODI, she leads a wide range of initiatives—from email marketing and content creation to social media strategy, web design, and performance analytics. Every campaign, post, and project are thoughtfully crafted to strengthen EMBODI’s brand, engage its audience, and fuel meaningful growth. With certifications in Google Analytics 4 (GA4), Branding Foundations, and Social Media Marketing, Manal brings a blend of creative vision and data-driven decision-making to her work. She is committed to continuous learning, staying at the forefront of marketing trends, and expanding her expertise—most recently diving into AI-driven marketing strategies to help EMBODI scale and innovate in the SaaS space. Passionate about turning ideas into impact, Manal thrives on building strategies that not only deliver results but also reflect the heart of EMBODI’s mission.

Jake Harris

Technical Architect
Jake is a technology executive with 30 years of experience leveraging innovative global internet solutions to drive business results. He is a pioneer in the field of web site and app development with a track record of creating and launching award-winning sites for top companies. He is a motivational, hands-on leader with proven success in building and managing teams of technical professionals to achieve on-time, flawless delivery of concurrent initiativesWith certifications in Google Analytics 4 (GA4), Branding Foundations, and Social Media Marketing, Manal brings a blend of creative vision and data-driven decision-making to her work. She is committed to continuous learning, staying at the forefront of marketing trends, and expanding her expertise—most recently diving into AI-driven marketing strategies to help EMBODI scale and innovate in the SaaS space. Passionate about turning ideas into impact, Manal thrives on building strategies that not only deliver results but also reflect the heart of EMBODI’s mission.

Rob McDonald

Strategy and Product Advisor
Rob McDonald is a seasoned Product and Strategy Executive with a proven track record of leading high-performing teams, driving go-to-market excellence, and delivering breakthrough results in complex, fast-paced environments. Rob has successfully led organizations through product-market fit, scaling to $20M+ in ARR, and closing cornerstone enterprise deals. Known for his systems thinking, customer-centric approach, and servant leadership style, Rob blends strategic clarity with hands-on execution to create empowered, data-driven product cultures. With deep expertise in product management, corporate strategy, and team development, he helps organizations build differentiated market positions and navigate change with confidence.

Jacob Dedman

Full-Stack Developer
Jacob specializes in mobile app development as well as the server-side code needed behind the scenes. He does a great job balancing competing priorities and keeping the business happy.

FOR IMMEDIATE RELEASE
Washington, D.C. – January 23, 2025

EMBODI Welcomes Dr. Robert (Bob) Topp to the Scientific Advisory Board to Drive Innovation Through Research and Expertise

This strategic move underscores the company’s commitment to advancing evidence-based healthcare solutions and enhancing patient and provider experiences.

The board’s mission is to guide clinical research that drives product innovation, enhances patient outcomes, supports practice growth and profitability, expands access to chiropractic care, and uses data to optimize provider and patient behaviors for measurable success.

Meet Dr. Robert (Bob) Topp, RN, PhD

Dr. Robert Topp brings over 35 years of academic and research experience to EMBODI. He has spearheaded projects totaling $3 million in funding, authored over 160 peer-reviewed publications, and presented at more than 300 professional scientific meetings. His expertise in research methodology and collaboration with healthcare organizations has demonstrated the efficacy and cost-benefit of numerous healthcare services and products.

Statement from EMBODI CEO Dr. Jay Greenstein

“Dr. Bob Topp embodies the perfect balance of rigorous scientific expertise and a profound understanding of practical healthcare innovation. For over 12 years, his groundbreaking research and guidance have significantly shaped our mission at EMBODI. His unwavering commitment to advancing evidence-based solutions aligns seamlessly with our vision to revolutionize patient outcomes and practice growth and efficiency. Having him officially join our Scientific Advisory Board reinforces our dedication to driving transformative, data-driven change in the chiropractic and healthcare industries."
– Dr. Jay Greenstein, CEO, EMBODI

 

Key Highlights of EMBODI's Scientific Advisory Board Initiatives

  • Guiding clinical research to foster product innovation and development.
  • Strengthening EHR integrations for seamless functionality.
  • Building trust through evidence-based solutions and cutting-edge research.
  • Improving access to chiropractic care for patients.
  • Driving practice growth, profitability, and success through data-driven insights.

About EMBODI

EMBODI is revolutionizing healthcare with research-backed digital solutions that empower practitioners and patients, paving the way for a smarter, more efficient healthcare system. Learn more

Media Contact

Jena Slaski
Media Relations, EMBODI
Email: jena@embodihealth.com
Website: https://embodihealth.com

FOR IMMEDIATE RELEASE
Washington, D.C. – February 12, 2025

EMBODI Welcomes Dr. Jessica Irons to Its Scientific Advisory Board

EMBODI is proud to announce the addition of Dr. Jessica Irons to its Scientific Advisory Board, reinforcing its commitment to evidence-based strategies that enhance patient engagement, retention, and care plan adherence.

MEET DR. JESSICA IRONS

Ph.D. from Auburn University – Extensive research in behavioral health interventions.

Professor of Psychology at James Madison University – Leader in Health Behavior Change research.

48+ Publications & 660+ Citations – Contributing to the field of patient adherence and behavior modification.

Expert in Clinical Trials & Behavioral Research – Focused on real-world applications for health outcomes.

Dr. Irons has conducted randomized clinical trials, behavioral research, and qualitative studies aimed at improving patient adherence and decision-making. She has collaborated with experts across various health domains and will bring data-driven insights to EMBODI’s digital health solutions.

Statement from EMBODI CEO Dr. Jay Greenstein

“We are honored to welcome Dr. Jessica Irons to the EMBODI Scientific Advisory Board. Dr. Irons holds a Ph.D. from Auburn University and is a professor at James Madison University, where she has made significant contributions to health behavior interventions. With over 48 publications and more than 660 citations, her research on behavioral interventions for health behaviors will be invaluable as we continue to enhance patient adherence and clinical outcomes through digital health innovation. Dr. Irons' deep understanding of behavioral choice related to health risk behavior will help us refine our platform to drive even greater engagement and success for both patients and providers.”
– Dr. Jay Greenstein, CEO, EMBODI

WHY THIS MATTERS FOR CHIROPRACTORS & PATIENTS

The biggest challenge in chiropractic care isn’t just attracting patients—it’s keeping them engaged in their care plans. Patient dropout leads to poor outcomes, lost revenue, and lower lifetime value for practices.

With Dr. Irons joining the EMBODI Scientific Advisory Board, we are furthering our commitment to:

  • Driving Higher Patient Retention – Ensuring patients complete their care plans.
  • Enhancing Behavioral Engagement Tools – Using research-backed strategies to keep patients accountable.
  • Optimizing Digital Health Solutions – Refining how EMBODI personalizes patient interactions to maximize adherence.

By integrating proven behavioral science strategies into our platform, EMBODI is making patient retention easier than ever for chiropractors.

EMBODI: TURNING PATIENTS INTO RAVING FANS

With leading experts like Dr. Irons shaping our platform, EMBODI continues to set the standard for digital patient engagement in chiropractic care.

???? Schedule a Demo and Experience the Future of Chiropractic

About EMBODI

EMBODI is a next-generation digital health platform designed to improve patient retention, care plan adherence, and practice growth for chiropractors. By integrating AI, automation, and behavioral science, EMBODI empowers providers to engage patients, streamline operations, and increase revenue—all with less effort.  Learn more

Media Contact

Jena Slaski
Media Relations, EMBODI
Email: jena@embodihealth.com
Website: https://embodihealth.com