“When I attended Mastermind Talks in 2013 and heard Salim Ismael speak about Exponential Organizations, a light bulb went off. That moment was a game-changer for me. I realized that leveraging technology was key to driving significant growth in any business, including chiropractic care. Fast forward to today, and we’re proud to present EMBODI.” Dr. Jay Greenstein

We created EMBODI because we know chiropractors face tough challenges every day. Whether it’s the struggle with finances, the tangle of paperwork, or the disappointment when patients can’t complete their care plans—we’ve seen it all. EMBODI is our way of giving you the tools to manage these issues head-on, so you can focus on what you do best: caring for your patients. With EMBODI, we’re bringing simplicity and power into your practice, one click at a time.

“EMBODI exists to empower everyone to make better health care choices by using technology and behavioral science to remove barriers and foster patient ownership over their health journey.”

Our Mission

EMBODI’s mission is to empower every individual to make better healthcare choices. Through the seamless integration of technology and evidence-based behavioral science, we strive to dismantle the barriers hindering patient engagement and health journey ownership. We are more than a platform; we are a catalyst for change, relentlessly working to enhance the chiropractic profession and the health outcomes it yields.

Meet Our Team

Dr. Jay S. Greenstein


Dr. Jay Greenstein is an innovator and thought leader in healthcare. His experience in building a multimillion-dollar organization, as well as his formal training at the University of Maryland and the Wharton School of Business, has led to his ability to solve the common and challenging pain points of everyday practice, and for the communities we serve.

Serving the Chiropractic profession for over 25 years, he has held many leadership roles for state, national, and international organizations. As such he has built a broad and deep network allowing him to support other key leaders and advocate for the chiropractic profession.

Dr. Greenstein is the CEO and founder of a highly impactful, multi-division organization – A five-location, evidence-based, chiropractic-rehab practice, a human performance and wellness company, and a 501(c)(3) non-profit, clinical research institute. Lastly, he is the CEO of Kaizenovate and EMBODI, a consulting and technology company, building long-lasting mobile tech solutions for clients and the population at large. Dr. Greenstein is a sought-after international speaker and consultant.

Jena Etnoyer-Slaski

Director of Research and Innovation & Client Success

Jena is the Director of Project Management and Innovation for Kaizenovate. Her ten years of clinical practice as an Athletic Trainer combined with her understanding of the research management process gives Jena the experience, expertise, and leadership skills required to manage strategic partners’ needs. Additionally, Jena’s role with Kaizenovate is to oversee management of projects, provide customer service support, and ensure human centered design remains a focus in all aspects of the business.

Manal El Ayachi

Digital Marketing Specialist

With a background in Marketing and  Communication, Manal joined Kaizenovate as a Digital Marketing Specialist. She runs all the company’s social media content and marketing campaigns. As the digital world constantly continues to evolve, Manal uses her creative and analytical thinking to leverage the best marketing tools out there to grow the company’s presence online, engage customers, and more importantly build a community.

For those ready to forge ahead, we promise unwavering support, pioneering technology, and a partnership that honors your dedication to chiropractic excellence.