Put AI to work.
For your practice.
Spend less time figuring out AI and more time putting it to use. Explore practical workflows for patient retention, practice operations, and AI search with Dr. Jay Greenstein.

Bring your questions.
Join us on the last Wednesday of each month. Register through Zoom.
View registrationLearn on your schedule.
Join The AI Practice Lab for recordings, resources, and community.
Explore membershipStart with your biggest challenge.
Browse the sessions below.
Watch them inside The AI Practice Lab.
The AI Authority Roadmap
Explore your practice’s digital presence, trust signals, and the foundations of visibility in AI search.
Watch in the LabThe AI Search Land Grab: AEO, GEO & the Death of the Blue Link
An introduction to answer engine and generative engine optimization, and what they mean for your practice.
Watch in the LabStop Paying Marketers for Landing Pages
Walk through building and updating your own landing pages with AI tools.
Watch in the LabNeural Prompting: The Science of AI Results
Build clearer prompts for writing, planning, and everyday administrative tasks.
About this recording
Includes a longer-format AI presentation from the Empowerment Experience. The original live recording was lost.
Rank #1 in ChatGPT Search
Dr. Jay and Dr. Matt Loop discuss how practices can approach visibility in AI-assisted search.
Watch in the LabHow to stop losing patients after visit #4
Explore patient follow-up and retention workflows for the gap between appointments.
Watch in the LabRetention & Revenue Revolution: RTM 101
An introduction to remote therapeutic monitoring, documentation, and implementation considerations.
Watch in the LabNo recordings found.
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Keep learning.
Keep asking questions.
A place to revisit a session, pick up a resource, and talk through what you’re trying with other practice owners.
Watch the recordings
Revisit sessions when you’re ready to put an idea into practice.
Continue the conversation
Post questions for Dr. Jay and the practice-owner community.
Use the resources
Access the playbooks, templates, and tools shared in the Lab.
A few quick answers.
Is the live masterclass free?
Yes. You can attend a live session without a Lab membership. Open the Zoom registration page to check the available session and register.
Where do I watch a recording?
Recordings live inside The AI Practice Lab. Each recording link on this page opens the community, where members can sign in and find the session by title. Videos do not play directly on this page.
When is the next live session?
The live masterclass takes place on the last Wednesday of every month. Check the registration page for the session time and joining details.
What does the $9.99 membership include?
Access to the recording library, community discussions, and the resources shared in the Lab. New recordings are added as they become available.
Do I need to be an AI expert?
You can browse by topic and start with a problem you already have, from home-care follow-up to landing pages. Choose the sessions that fit your current experience and priorities.